Simplicity is about subtracting the obvious
and adding the meaningful.
― John Maeda, The Laws of Simplicity: Design, Technology, Business, Life
Brand Identity Design
12 flicks is an inspirational video site that will collect and showcase the making of- videos of a plethora of logos, illustrations and web themes, alongside interviews with top web designers and developers.
Research shows that phones are the most popular media device to watch videos on today. The mobile phone's secondary purpose has become to function as an unconventional video projector, so this is our side project, with instructional and demonstrational videos that are hand picked and curated by our own designers and developers.