Simplicity is about subtracting the obvious
and adding the meaningful.
― John Maeda, The Laws of Simplicity: Design, Technology, Business, Life
24 Seven is a back office operations for Banks. It’s a Chennai based startup. Their working hours will be 24 / 7 and serving the clients across the world. They approach us to coin their brand name and create an identity design.
We had suggested many name options and finally settle with 24 Seven Operations. We don’t want to do conventional logo. We had created a logo with the blend of “2”, “4”, “7” numbers. Finally we had achieved the design. Also we had design their complete stationary designs, and Brand Manual.