Simplicity is about subtracting the obvious
and adding the meaningful.
― John Maeda, The Laws of Simplicity: Design, Technology, Business, Life
Ace Hotel Brokers is a US-based premium hotel brokering service. They wished to refresh their brand identity and had already settled with the concept “diamond”. They wanted us to explore this concept and indicated that they preferred the colors blue and green.
We started with a line-based logo design, a diamond cut with the letter “A” representing the connection between buyer and seller of the properties. We chose the colors gold and blue for the brand identity, and the clients loved it.