Armour is a Chennai based startup solving Insurance sector pain points. Start with branding, client look around something unique, aggressive and subtle logo. Logo should represent the meaning of a name.
We scribbled for ideas, choose few ideas, develop the concept, and submit few designs. Client choose the umbrella which is part of typography and human visible in reverse. Explore with typography, color schemes, and finally achieve the goal. We had written and handover Brand guideline.