Simplicity is about subtracting the obvious
and adding the meaningful.
― John Maeda, The Laws of Simplicity: Design, Technology, Business, Life
We had already completed their brand identity design, now we were set to create their online store. We designed and developed a custom theme for Open cart(e-commerce platform). We wrote custom code to integrate social media updates to Facebook co-ordinated with the product updates.
We got rid of the the conventional header but kept the footer, hiding Standard Policies and other links under the sliding menu on the footer section. This gives a very minimalistic look and feel to the online store, and helps the customer focus purely on the products.