Simplicity is about subtracting the obvious
and adding the meaningful.
― John Maeda, The Laws of Simplicity: Design, Technology, Business, Life
Brand Identity Design
Azhag is a Chennai based startup. Azhag means beauty in Tamil. It’s a fashion brand for women, which creates a custom unique design for their customers. We want to unconventionally use the style of Indian contemporary mehandi design for logo design.
We draw peacock and swan mehandi design and create the custom typography base logo. We showed couple of colors which suits well, and client choose the maroon color for their brand identity design.