Simplicity is about subtracting the obvious
and adding the meaningful.
― John Maeda, The Laws of Simplicity: Design, Technology, Business, Life
Brand Identity Design
Beta Monks is an emerging software development firm based in Chennai. The company is in the domain of developing software up to the beta stage for their clients.
We decided to use typography as the graphic medium for the logo. The idea was to use a dynamic, "hand-written" style for the word Beta, reflecting the company's vibrant spirit, and a cleaner, sharper and bolder style for Monks, to represent the professional focus and dedication that the company promises.