betamonks-branding

Beta Monks is an emerging software development firm based in Chennai. The company is in the domain of developing software up to the beta stage for their clients.

We decided to use typography as the graphic medium for the logo. The idea was to use a dynamic, “hand-written” style for the word Beta, reflecting the company’s vibrant spirit, and a cleaner, sharper and bolder style for Monks, to represent the professional focus and dedication that the company promises.

betamonks-intro-screen

betamonks-brand

betamonks-identity-design-options

betamonks-selected-concept

betamonks-concept-exploration

betamonks-selected-design

betamonks-color-options

betamonks-selected-color

betamonks-acceptable-color

betamonks-geometry

betamonks-mock