Simplicity is about subtracting the obvious
and adding the meaningful.
― John Maeda, The Laws of Simplicity: Design, Technology, Business, Life
The client was happy with our earlier work for them, creating their brand identity work, so they had us do their website as well. Having known Betamonks since their inception, they gave us full freedom and license to play with this project, so we had fun with it!
We started by knocking off the text-based navigation bar and menu section from the site, and introducing dots for navigation. We put in single-page smooth scrolling with a few hidden surprises and set up a very minimalistic look and feel for the theme. Earlier, we had also crafted illustrations for their intro video. We used the same illustration elements to make the site more attractive.