Simplicity is about subtracting the obvious
and adding the meaningful.
― John Maeda, The Laws of Simplicity: Design, Technology, Business, Life
Brand Identity Design
We coined the name "Chotaventory" for this Android app. "Chota" means small, in Hindi. It is primarily an accounting mobile app, initially developed to maintain inventory for merchants and retailers. Later on, the team expanded its features to handle the complete accounting and finances for an independant retail store.
Being an accounting app, we decided to use credit and debit separators, and also bring in the element of calculation.