Simplicity is about subtracting the obvious
and adding the meaningful.
― John Maeda, The Laws of Simplicity: Design, Technology, Business, Life
Eat Fresh is a Bangalore-based startup serving chef-made delicacies, delivered to your doorstep in 30 minutes from their centralized kitchens. These kitchens will each list a varied menu updated daily, catering to those specific areas associated with each kitchen. They wanted a mobile-friendly e-commerce website that made the buying process easy and minimal.
Starting with the Magneto e-commerce platform, we stripped it down and customized it according to the requirements: modifying the core functionalities, and getting rid of the default flow and features to simplify the shopping process. We implemented some custom-built PHP extensions, along with a loyalty system and Integrate cash rewards. The end result was a brand new Magneto-responsive theme, built from the ground up.