Simplicity is about subtracting the obvious
and adding the meaningful.
― John Maeda, The Laws of Simplicity: Design, Technology, Business, Life
Exim desk is a Bangalore-based start-up, providing SaaS-model services including complete import and export management system. They wanted us to create a logo design incorporating elements of typography and symbolism.
We created custom typography for the words “Exim Desk” to bring in the ideas of import and export. We also created a full-length brand identity usage manual for them.