Simplicity is about subtracting the obvious
and adding the meaningful.
― John Maeda, The Laws of Simplicity: Design, Technology, Business, Life
Oven Fresh is a Chennai-based start-up and front-running bakery, with 40 outlets in Chennai and Bangalore. They approached us when they decided to take their business to another level, by expanding to an online store. One of the challenges was to maintain the same retail experience as before in the e-store. Understanding their needs, we built the e-store using the Magneto platform optimized as per the requirements.
We designed and developed a custom responsive Magneto theme, optimizing and simplifying the checkout process and enabling social media login. In the buying process, the customer gets to choose the cake base, flavouring and photos to be printed if any. The Delivery section has several features such as time-based delivery for midnight, home delivery or self-pickup, and integrated payment gateway for payment options.