Simplicity is about subtracting the obvious
and adding the meaningful.
― John Maeda, The Laws of Simplicity: Design, Technology, Business, Life
Brand Identity Design
People First is a niche talent sourcing and training consulting firm who offers quality recruitment solutions. They approached us to design a new logo to reflect the changes that they had undergone on their journey as an organization dedicated to helping people inner aspiration
The core of People First is to recognize and nurture people’s deepest aspirations. Starting off with diamonds to represent delight, we wanted to incorporate the “human” characteristic in the design, to have people at the center. For the color palette, we went with a series of fun, bright shades for the diamond pattern, to symbolize diversity.