Simplicity is about subtracting the obvious
and adding the meaningful.
― John Maeda, The Laws of Simplicity: Design, Technology, Business, Life
Brand Identity Design
Pepup is a secure mobile communication app developed for the Android platform by Sudos. This app's specialty is the closed group feature, where communication remains within a private set of users who may share A/V files and chat in their own chat room. The target segments are educational institutions, corporate, bank and other sectors.
Keeping this ideal in mind, we designed their brand identity. We wanted to make the app's design as unique as its features, so we crafted some custom typography designs. The typography design is primarily made up of circles and lines, representing the communication happening inside a closed and secure group.