Simplicity is about subtracting the obvious
and adding the meaningful.
― John Maeda, The Laws of Simplicity: Design, Technology, Business, Life
Brand Identity Design
Secuready is a Chennai-based start-up. Their product is an application that runs as a Virtual Machine in a data center. The application monitors, analyses and reports on the security level, and is ready to plug in to the system. The client wanted this feature to reflect on the logo.
We settled on a graphic of a power socket in the shape of a shield with a letter "S" for super power. We designed custom typography for the word Secuready. The security of the data center is represented by colors from red for "at risk", to green for "secure". So we mixed the colors blue and green to create a new turquoise shade, representing a data center, secure and protected from threats once Secuready is enabled.