Stockal is a Seattle, USA based startup on investment platform for millennials. Earlier we had done their customer website. Client is happy with the success of their website, they ask Rillusion to design their iPad App. It’s a great opportunity to work their platform for iPad App.
iPad App Design
We conduct a research and understands that, the industry using the very old fashioned designs which is also not user friendly. The user journey was unpleasant. Based on this data points, we carefully build the information architecture, intuitive user flows and creating a dashboard for the iPad app. We worked out to define a UI/UX design for the iPad App.
We define easy to access navigation system with icons, and flow of information on each screen. Information been treated well with clear readability and accessibility.
Based on the Information Architecture, we define the user flow from the investor’s point of view. So that they are able to know what comes next. The step by step process flow from dashboard to portfolio, Compare their portfolio, search and access stocks easily. The segregation flow, help them to view the stock.
We designed the Lo-Fi mockup once the wireframe is fixed. Here we have given the basic structure of the wireframes. The look and feel of the iPad app are more iconic and graphical representation with more statistical way. We simplified data design for investors to access the app intuitively.
The style guides have been developed from Stockal branding, precisely with focus on the investors. Custom icons and graphical representations are created with branding colors. typography, which enhances the entire visual appearance of the app.
We have designed the UX/UI for the iPad app from the Lo-Fi mockup. We design all screens of the app. Starting from dashboard to search results. Carefully detailing each screen with graphical elements, and data points.