Simplicity is about subtracting the obvious
and adding the meaningful.
― John Maeda, The Laws of Simplicity: Design, Technology, Business, Life
Brand Identity Design
Sudos is a Chennai-based software start-up company. Sudos is derived from the word "sudo", a command in the UNix operating system that gives superuser privileges to the user, bypassing all security and administrative checks. Fundamentally, it bestows ultimate power over the operating system to the users.
We wanted to bring out this essence in our identity, while avoiding the immediate concept of "superpowers", or representations of the King's crown, swords, and other classic symbols of power. So the concept was derived from simple mathematics, the numeric superscript "power", to showcase the brand identity with custom typography.