GadgetBy
Designing for the
gadget e-commerce
GadgetBy | Web, iPad & Mobile App | E-commerce
What is it about?
Gadgetby is an E-commerce application that helps users buy the best gadgets across a spectrum of tech brands for users across all ages & hence enable them to to make the best buy in the market.
What was our role?
With a UX Strategy aligned with the stakeholder goals and aims, we set the core task to be clear and frictionless navigation along the journey of exploring, awareness, comparing and checkout.
Gadgetby came to us with the aim of designing an e-commerce that helped gadget-lovers to explore, become aware, experience & buy the latest wave of gadgets in the market
Research, Ideation & Iteration
Making exploring
easy & simple
The product listing was designed to display and categorize products in the easiest way possible. With the filtering by brands, price range, deals etc we looked to render discovering & finding easier
Simplifying the
information flow
Building the most crucial aspects of e-commerce, the fat menu, to be most relevant to users through card sorting.
Cards for easy
comparison
Cards with the right hierarchy & good breathing space to make product comparison easier.
Scannable
product details
High-quality images, clear chunks of information and visible call-to-action to take the users towards making quick decisions.
The design of the checkout experience is the most crucial part of an e-commercewebsite.
Removing friction across the checkout process through good cart design, easily editable address page & safe and secured payment page.
Maintaining
orders & profile
Enabling users to have a personalized and in-control experience through wishlists, updating address books, personal info and constant tracking.
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Designing support
for the buyers
Building a good support system in the app for the users with feature like raising tickets, chat, exchange & return request. With their combined power, we looked to convert fleeting users to loyal customers.
Expressing the
brand voice
With sound principles of design supporting a consistent shopping journey, we aimed to deliver just the right brand voice and positioning in the mind of the users about GadgetBy.
